Brand Sponsorship

Comprehensive Brand Sponsorship Packages

1. Title Sponsor (Exclusive) – ₹10,00,000+

Best for: Major brands seeking maximum exposure and exclusivity.

Benefits:

  • Exclusive Branding Rights: “PANDAVor Biya presented by [Brand Name]” in all promotions.
  • Logo Placement: Prominent placement on all posters, trailers, and digital campaigns.
  • Product Placement: Integrated product use in key film scenes.
  • Premiere Event Sponsor: Exclusive branding at the film’s premiere and press events.
  • Social Media Dominance: Dedicated posts, stories, and shout-outs on all social platforms.
  • Behind-the-Scenes Access: Brand feature in behind-the-scenes videos or vlogs.
  • Logo in Film Credits: Prominent placement at the start and end credits.
  • Exclusive Merchandise Co-branding: Co-branded merchandise with Hasoti or film merchandise.

2. Platinum Sponsor – ₹5,00,000 to ₹9,99,999

Best for: Established brands aiming for high visibility.

Benefits:

  • Logo on Marketing Materials: Featured on posters, trailers, social media posts.
  • Product Placement: Integrated naturally in non-key scenes.
  • Event Branding: Logo on event banners and backdrops.
  • Social Media Features: Brand mention in dedicated posts and reels.
  • Logo in End Credits: Prominent mention in the film’s closing credits.
  • Co-Branded Contests: Joint social media contests to increase brand engagement.

3. Gold Sponsor – ₹2,00,000 to ₹4,99,999

Best for: Regional and growing brands.

Benefits:

  • Logo on Select Promotions: Inclusion on posters, teasers, and social media posts.
  • On-Screen Branding: Subtle product placement or brand visibility in crowd scenes.
  • Social Media Mentions: Regular brand mentions on social platforms.
  • Logo in Film Credits: Placement in the end credits.
  • Premiere Event Invites: Complimentary VIP passes to the premiere.

4. Silver Sponsor – ₹50,000 to ₹1,99,999

Best for: Local businesses and startups.

Benefits:

  • Logo on Digital Promotions: Inclusion on posters shared on social media.
  • Social Media Mentions: Brand tagged in selected social media posts.
  • Acknowledgment in Credits: Name listed in the end credits under “Brand Supporters.”
  • Event Invitations: Invitation to local promotional events.

5. Bronze Sponsor – ₹10,000 to ₹49,999

Best for: Small businesses and local entrepreneurs.

Benefits:

  • Name Acknowledgement: Listed in the film credits under “Supporters.”
  • Thank You Post: Featured in a combined social media appreciation post.
  • Event Participation: Invitation to promotional events and meet-ups.

6. Custom Sponsorship Options (Negotiable Amounts)

Best for: Brands looking for tailored deals.

Options Include:

  • Scene Sponsorship: Sponsor specific scenes or sets (e.g., a wedding hall, a restaurant).
  • Music Sponsor: Brand credit for funding a specific song or music video.
  • Location Sponsor: Promote travel brands or destinations used in the film.
  • Merchandise Sponsor: Partner on film merchandise (e.g., Hasoti x PANDAVor Biya T-shirts).
  • Digital Promotion Partner: Co-create branded reels, vlogs, or influencer campaigns.

Unique Sponsorship Ideas to Attract Brands

A. In-Story Brand Integration

Brands prefer subtle, natural integration. For example:

  • Fashion Brands: Actors wearing clothing by the brand in casual scenes.
  • Food/Beverage: Characters enjoying a branded snack or drink in social scenes.
  • Technology: Showcasing a smartphone brand in communication scenes.

B. Themed Premiere Sponsorship

Offer a brand the chance to host the film’s premiere event.

  • Branded Red Carpet: Logos on step-and-repeat backdrops.
  • Co-Branded Goodie Bags: Freebies for guests featuring the brand.
  • Interactive Booths: Brand booths at the event for audience engagement.

C. Social Media Takeovers

Offer brands the chance to take over your film’s social media handles for a day to interact with fans.

D. Influencer Marketing with Brand Integration

Collaborate with Assamese influencers to create content featuring the brand and the film.

E. Cross-Promotional Campaigns

Brands can run special offers linked to the film’s release (e.g., buy one product, get a free movie ticket).

How to Convince Brands to Sponsor

1. Understand Their Marketing Goals

Research their brand strategy and explain how associating with your film aligns with their goals (brand awareness, audience reach, etc.).

2. Highlight Audience Reach

Emphasize your target audience:

  • Assamese-speaking population
  • Young adults and family audiences
  • Regional and national markets

3. Offer Customization

Give brands the freedom to choose or adjust their sponsorship package.

4. Provide Data and Metrics

Share engagement numbers from your YouTube channel, social media, and any previous successful projects.

5. Risk-Free Partnership

Offer performance-based deals like payment after the film reaches certain milestones or profits.